Toffees CEO targets title push
CEO Denise Barrett-Baxendale has set Everton the ambitious target of winning the Premier League within the next 10 years.
Barrett-Baxendale was appointed just eight months ago, and having undertaken a root-and-branch review has overseen significant changes in the structure of the club at all levels.
She is also highly ambitious and as part of her 'new broom' approach has laid down a series of challenging targets, befitting the status of their proposed new £500million stadium at Bramley-Moore Dock, she wants the Toffees to aspire to.
However, in order to do that they have to dramatically improve their revenue streams as for every £1 available for top-six clubs to spend Everton currently have 41p.
In her maiden address to the club's general meeting, held at Liverpool's Philharmonic Hall, Barrett-Baxendale told assembled shareholders the vision was to be "challenging at the top of the Premier League and competing at the highest level in European competitions".
"Ultimately this means challenging for domestic titles and trophies, not only to win cups, but to win Premier League titles too," she said.
"It means competing regularly in the Champions League and it means doing all of this in a world-class, world-renowned football stadium.
"This is an extremely challenging goal. It is very much a long-term goal for our club but it is vital we are ambitious and that we deliver performance on and off the pitch that drives our club forward to achieve our ambitions.
"I acknowledge our vision is challenging, and the barriers to entry are indeed daunting, but we are Everton and we must all be focused and driven to meet that challenge."
Michael Holland is a reporter with over two decades of journalism experience. A Bolton fan, Michael often writes football articles, as well as having a strong knowledge of golf, cricket and Australian sports.